Why CRM Investment Is Worthwhile for Businesses Worldwide

• by Qubiex Technology
• 3 Comments

• The global CRM market was valued around USD 73.4 billion in 2024 and is projected to grow to USD 163.16 billion by 2030, at a compound annual growth rate (CAGR) of ~14.6%
• Other forecasts estimate a rise from USD 81.2 billion in 2025 to USD 123.2 billion by 2030 (8.7% CAGR)
• By 2032, the market may swell to ~USD 262.7 billion, growing at roughly 12.6% CAGR

Why CRM Adoption Is Soaring

• More than 90% of large enterprises deploy CRM systems to drive revenue, improve customer interactions, and enhance productivity
• Spending on CRM is increasing globally: 57% of organizations plan to boost CRM budgets in the coming year.
• Asia-Pacific is the fastest-growing region, while North America remains the largest market by revenue share

Key CRM Trends Shaping the Future

• AI-Driven and Agentic CRM: AI is now embedded deeply in CRMs: predictive lead scoring, sentiment analysis, AI chatbots, workflow automation, and sales forecasts are becoming commonplace. Salesforce's "Agentforce" initiative is a notable leap—autonomous AI agents now resolving the majority of customer inquiries without human input.
• Hyper-Personalization & Conversation-Driven Engagement: AI enables highly tailored, real-time messaging based on individual behavior—boosting engagement and loyalty while cutting acquisition cost by up to 50% in some cases.
• Unified Platforms with Automation & IoT Integration of CRM with ERP systems, IoT data feeds, AR/VR tools, and automation workflows is providing companies a seamless 360° customer view and smoother operations